Samoregulacja czy destrukcja rynku biegowego

Wczoraj jeden z czołowych komentatorów znanego i szanowanego portalu Maratony Polskie wrzucił ciekawy komentarz: “W tym miesiącu odwołano już 8 biegów i to nie wszystkie z powodu wichury. Jeśli organizator nie uzbiera z wpisowego , odwołuje bieg.” Jeden z komentujących cytowany wpis stwierdził, że działa zwykłe prawo rynku. Zgodnie z biznesowym prawem zostają tylko te imprezy, które mają w sobie jeszcze to coś więcej, niż zwykłe, byle jakie tup tup. Jak to zostało określone następuje samoregulacja rynku biegowego. Tak trochę jak w życiu, zostają najsilniejsi i ci co mają najwięcej do zaoferowania. Ci, którzy nastawiają się tylko na sam zysk z maksymalną przebitką, dając jak najmniej, na dłuższą metę mają iluzoryczne szanse na utrzymanie. I podobne zjawisko obserwujemy obecnie w bieganiu. Zawodów jest tyle, że biegający mają możliwość dokonywania najlepszych dla siebie wyborów, dokładnie zerkając, co organizator ma im do zaoferowania. Powoli kończy się zapisywanie dla zapisywania, a zaczyna wybieranie, przebieranie i szukanie tego, co jest dla nas najlepsze.

I tutaj nasuwa się pytane, gdyż mamy dwie tezy postawione w tytule. Czy następuje faktycznie autoregulacja czy może raczej destrukcja biegów płatnych zorganizowanych? Ktoś może wysnuć jeszcze jeden wniosek: a może Polacy ograniczają bieganie i następuje faza spadku zainteresowania miarowego poruszania nogami. Muszę przyznać, że widząc podczas moich treningów coraz więcej mijanych osób, które robią to samo co ja, to raczej bieganie jest ciągle w fazie wzrostu. Co nie zmienia faktu, że niektórzy organizatorzy zrobili dużo, by ograniczyć chęć ludzi do biegania. No, ale pasja ma to do siebie, że lubi bronić się sama. Jak mam być szczery, jestem bardziej zwolennikiem tezy, że rynek bardziej się reguluje niż kurczy.

Myślę, że jest jeszcze trzecia opcja, która ściśle kojarzy się z pierwszą opinią. Mamy zdecydowany przesyt startów zorganizowanych, do tego rosnące ceny i to wszystko powoduje, że biegający zaczynają być poirytowani sytuacją. W efekcie rezygnują ze startów płatnych zorganizowanych. Mają dwa wyjścia, albo zmienić pasję, albo przeskoczyć na biegi samotne, towarzyskie, czy w końcu parkrun, który co jakby stanowiło paradoks potwierdzający fakt ograniczania biegów płatnych rozwija się coraz bardziej. Mamy coraz więcej lokalizacji parkrun, który w niektórych przypadkach może stanowić pewne zagrożenie dla biegów płatnych, szczególnie na krótszych dystansach.

Ja jestem jeszcze z tego rocznika, co pamięta, kiedy gospodarka rynkowa wbiegała do naszego kraju. Oj działo się wtedy. Była to klasyczna wolna amerykanka, którą wielu starało się wykorzystać. Były afery i takie jaja, o których nasza obecna młodzież nawet nie śniła. No, ale mniej czy bardziej w końcu wszystko jakoś się uregulowało i zostało mniej lub bardziej uporządkowane. Do ideału dużo brakuje, ale powolutku zmierzamy w tym kierunku i może za dwa, trzy pokolenia będzie dobrze. I podobnie jest z bieganiem. Do ideału też jeszcze brakuje, ale nie jest już tak daleko, jak było kiedyś. I co najważniejsze, jest większa szansa, że zdecydowanie szybciej zostanie uregulowane, niż zostanie poddane działaniom destrukcyjnym.

Trzeba przyznać, że jest o co walczyć na rynku biegowym. Wpis ten prowadzą dane porównawcze z 2006 i 2015 roku. Jak widać w 2015 roku mieliśmy na rynku ponad 4 miliony biegających o niebotycznej wartości rynku na poziomie prawie 2 mld złotych. Czy i jak się zmieniło, to w tym roku, jak widać aż strach wrzucać dane do sieci. W zeszłym roku na stronie zdrowie,przegladsportowy  dojrzałem dane, ze biega około 22 procent naszych rodaków, czyli to będzie już około 6 milionów osób. Jeżeli przy 4 milionach mieliśmy wartość rynku na poziomie 4 milionów, to przy pięćdziesiąt procentowym wzroście biegających, jaka będzie wartość? To są dane z zeszłego roku. Czy w tym spadło? Mam poważne wątpliwości. Tu jest klient, tu jest kasa, więc jest o co i o kogo walczyć. Jak to mawiają Sycylijczycy: trzeba umoczyć dziubek. 


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