Nie tylko stolarze o hebel biegają,

Jest w naszym kraju trochę biegów, które są organizowane przez firmy jako ich chwyt marketingowy, mający wypromować ich markę, usługi, wyroby. Jednym z bardziej znanych jest oczywiście Bieg Papiernika w Kwidzyniu, ale to nie wszystko.

Ostatnio wpadł mi przed oczy bardzo ciekawy bieg. I tu nawet nie biega o formułę tylko o szczegóły, gdyż wiadomo, że w nich zwykle diabeł siedzi. Chociaż w tym przypadku o formułę, jak najbardziej też. Już sama nazwa rzuca na kolana: ORiSTO Bieg Stolarski O Złoty Hebel. Muszę przyznać, ze sam chwyt reklamowy firmy ORiSTO, która jak zapewne każdy czy każda może się domyśleć stoi za tym biegiem jest kapitalny i nic tylko pokłonić się z wielkim podziwem i szacunkiem. Muszę napisać, że jestem pełen podziwu za taka nazwę: Bieg stolarski o złoty hebel. Jak dla mnie nazwa genialna.

Sam bieg ot, klasyka: 10 kilometrów, niski limit startujących, bo tylko na poziomie 300 osób, ale niestety kawałek drogi, gdyż Nowe Grodziczno, czyli miejscowość, a w zasadzie wieś, gdzie odbędzie się bieg leży pomiędzy Grudziądzem a Olsztynem, jednak ma to swój wielki urok. Okolica bardzo urokliwa, ludzie bardzo przyjaźni, nic tylko rozkoszować się pokonywanymi kilometrami. Do tego całość wpisowego na cel charytatywny. Muszę przyznać, że robi to wielkie wrażenie. Szczególnie, że mimo że całość wpisowego biegnie na cel charytatywny, to jeszcze są dla najlepszych przewidziane nagrody. Muszę przyznać, że sam z przyjemnością bym się na taki bieg wybrał. Tyle, że niestety dla nas z Poznania to jest kawałek drogi. Jednak jeżeli ktoś mieszka w województwie warmińsko-mazurskim, to taki bieg mogę z czystym sumieniem zarekomendować. Medale to standard, ale koszulki techniczne przy wpisowym na poziomie 30 PLN robi wrażenie. Miło, ze są jeszcze tacy organizatorzy.

Jak napisałem na początku, tego typu biegi mają na celu promocję marki, firmy etc. I muszę przyznać, że nic tylko przyklasnąć takim działaniom. Muszę przyznać, że taka forma reklamy dużo bardziej mi odpowiada, niż puszczane na okrągło spoty reklamowe w TV przerywające najciekawsze momenty filmów. Jak mam być szczery, przez tego typu reklamę, to ostatnio telewizji nie oglądam.


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